Acceptable use policy

Draft for legal review.

Consent first

Send only to recipients who gave prior express consent for the kind of message you send. Keep proof: where, when and how consent was collected. Imported lists are not consent.

Honour every opt-out

STOP, STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT end messaging immediately and are enforced by the platform; other clear revocations must be honoured by you. Reply to HELP with your business name and contact details.

Identify yourself

Marketing messages must name your business and include opt-out instructions. Do not spoof, use misleading sender identities, or rotate numbers to evade filtering.

Prohibited content

Illegal content; sex, hate, alcohol, firearms and tobacco content without carrier-approved age gating; cannabis; high-risk financial offers such as payday loans and debt relief; phishing, fraud, malware or link shorteners that hide destinations; third-party lead generation; content that violates carrier codes of conduct.

Volume and conduct

Respect the throughput of your registered campaign, quiet hours and frequency expectations. Carrier complaints, high opt-out rates or spam reports lead to review and may lead to suspension.

Enforcement

We investigate reports and may pause sending while we do. Repeated or serious violations end the service.